For DTC Brands Scaling On Meta

For DTC Brands Scaling On Meta

Creator content that builds future demand

Creator content that builds future demand

Most of your future customers aren't in-market today. We make sure they know you before they are through creator ads.

Strategic content and community management that turns your social media into a revenue machine.

Book a free call

Book a free call

Book a free call

Book a free call

Paid + Organic

Strategy+Content

Our results

Results that speak for themselves

The same strategic rigour behind Nike and Dyson, pointed at your Meta ads manager.

53%

Drop in CPA for a wellness brand across the first three months of creator-led ads. Aquisition made roughly twice as efficient by running our testing feedback loop.

53%

Drop in CPA for a wellness brand across the first three months of creator-led ads. Aquisition made roughly twice as efficient by running our testing feedback loop.

50%

Sales lift on the same account over the same period, with the recovery concentrated on the high-AOV packs that had stalled. Same spend, better creative.

50%

Sales lift on the same account over the same period, with the recovery concentrated on the high-AOV packs that had stalled. Same spend, better creative.

150+

Creator assets shipped for one brand in a single month and a testing pipeline that kept the account fed, not a one-off content drop.

150+

Creator assets shipped for one brand in a single month and a testing pipeline that kept the account fed, not a one-off content drop.

Case studies

Case studies

What happens when brands stop guessing

What happens when brands stop guessing

Meta

An ambassador programme built to feed paid ads

Elandr had a community that cared but no way to convert it. We recruited 53 ambassadors on a tiered incentive model and fed the winning content back into Meta as partnership ads.

48%

Lower CPA in creator ads

14x

Growth in monthly ambassador revenue

Meta

An ambassador programme built to feed paid ads

Elandr had a community that cared but no way to convert it. We recruited 53 ambassadors on a tiered incentive model and fed the winning content back into Meta as partnership ads.

48%

Lower CPA in creator ads

14x

Growth in monthly ambassador revenue

Meta

An ambassador programme built to feed paid ads

Elandr had a community that cared but no way to convert it. We recruited 53 ambassadors on a tiered incentive model and fed the winning content back into Meta as partnership ads.

48%

Lower CPA in creator ads

14x

Growth in monthly ambassador revenue

Meta

Halved CPA on a stalled ad account

A protein brand's Meta account had stalled, amidst rising acquisition costs. We rebuilt the account around creator-led ads, testing new angles to drop the CPA.

53%

Drop in CPA

50%

Sales uplift

Meta

Halved CPA on a stalled ad account

A protein brand's Meta account had stalled, amidst rising acquisition costs. We rebuilt the account around creator-led ads, testing new angles to drop the CPA.

53%

Drop in CPA

50%

Sales uplift

Meta

Halved CPA on a stalled ad account

A protein brand's Meta account had stalled, amidst rising acquisition costs. We rebuilt the account around creator-led ads, testing new angles to drop the CPA.

53%

Drop in CPA

50%

Sales uplift

Read other case studies

Read other case studies

Services

Services

Everything your brand needs to grow online

Everything your brand needs to grow online

Creative Strategy

Strategic-planning frameworks from the world's biggest brands, applied to DTC.

Deep persona targeting

Mindset & moment mapping

Angles mapped by awareness stage

Concept built to perform

Creative audits

Creator Ads

Ad-ready UGC every month, built around what's already converting in your category

Vetted creators, full usage rights

Platform-native edits, multiple variants

Partnership ads from creator handles

Whitelisting set up and managed

Monthly performance loop

Ambassador Programme

A programme engineered around your top creators

Incentive & tier design

Vetted roster, built for output

Onboarding & brief system

Ongoing management & payouts

Winners promoted into paid

How it works

How it works

How it works

Audience & demand mapping

We map the moments that put your category in someone's head: the trigger, the occasion, the frustration.

Audience & demand mapping

We map the moments that put your category in someone's head: the trigger, the occasion, the frustration.

Angle & concept

Every angle mapped to a moment and an awareness stage. Strategy first, content second.

Angle & concept

Every angle mapped to a moment and an awareness stage. Strategy first, content second.

Produce & whitelist

Vetted creators shoot it, we edit, it runs from their handle as a partnership ad.

Produce & whitelist

Vetted creators shoot it, we edit, it runs from their handle as a partnership ad.

Feedback loop

We rigorously test each creative, moving top performers from testing to our scaling campaign

Feedback loop

We rigorously test each creative, moving top performers from testing to our scaling campaign

testimonials

testimonials

Hear what our clients say

Hear what our clients say

  • "Enthusiastic, hardworking, natural problem-solvers. The effort they've invested in our ambassador programme has been limitless. I'd recommend Skylance to anyone looking for an agency that integrates seamlessly into the team."

    Eloise Gueye

    Elandr Sport

  • "Highly knowledgeable in Meta creative strategy, drawing on his Mindshare experience. He suggests changes based on evidence and data. Unlike many agencies, they're honest and genuinely know what they're talking about."

    Lin Loke

    Nuwa

blog

blog

Insights that actually help you grow

Insights that actually help you grow

FAQ

FAQ

Got questions? We've got answers.

Got questions? We've got answers.

For DTC Brands Scaling on Meta

Ready to scale your brand with creator ads?

Ready to scale your brand with creator ads?

Book a free strategy call. You'll get a read on your current creative and a straight answer on whether we're a fit.

Book a free call

Book a free call